2-part virtual workshop on becoming the go-to funeral home for veterans

Veterans Funeral Care and OGR are partnering to help funeral homes reach this important group.

Having trouble working with veterans and their families because you don’t know how to “speak military”? Veterans Funeral Care and the Order of the Golden Rule are partnering together to help funeral homes across the nation understand how to reach this important group and their specialized needs.

In a two-part virtual workshop June 8 & 9, noted veterans funeral expert Jim Rudolph of Veterans Funeral Care will explain how understanding ranking, military culture and other demographics will equip you and your staff to serve veterans better than your competitors. From a military ranks cheat sheet to examples of community outreach programs that will help you connect with the veterans in your area, Rudolph will provide an entire toolkit to every attendee.

“Some funeral directors think all it takes is to put up an American flag every morning, and the job is done,” Rudolph said. “That flag is the starting point; we are going to go way, way beyond that during these presentations.”

You’ll also learn how to train your staff to read and decode DD 214 paperwork and communicate to families all the benefits for which veterans are eligible. By the end of this training, you’ll walk away with highly effective tools to honor and connect with veterans.

“I attended a ‘How to Serve Veterans’ workshop with Jim Rudolph in June 2019. The funeral home I work at specializes in helping veterans, but I never knew how much I didn’t know!” said Melissa Dawson of Indiana Funeral Care.

The workshops are scheduled for 3 p.m. - 5 p.m. EDT each day. Can’t make it at that time? Both sessions will be recorded and made available on-demand afterward.

Reasonably priced at $175 each or $299 for both, this is a can’t-miss opportunity. Discounted rates are available to OGR members. Attendance at both workshops may allow your funeral home to join the Veterans Funeral Care Provider Network, an exclusive opportunity for more marketing tools, training and community programming.

To register or learn more, visit OGR.org/VFC, or call Nancy Weil at (800) 637-8030, ext. 304.

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About the Order of the Golden Rule

Founded in 1928, OGR is an association of independently owned and operated funeral homes throughout North America and overseas that share common goals of exemplary service, uncompromising care and compassion to families in their time of need. For more information, visit OGR.org.

About Veterans Funeral Care

Veterans Funeral Care trains and certifies mortuaries and other providers across the country so they will be better prepared to serve veterans and their families. VFC-certified providers have the training and expertise to handle all the paperwork and details for securing death benefits for veterans and their eligible family members. We have 162 certified providers in 34 states from Alaska to Florida, and we’re continuing to build our network. For more information, call (800) 467-7850 or visit VeteransFuneralCare.com/Provider-Network.

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