Funeral Service UNMASKED!
John McQueen, The Foresight Companies
Wednesday, Dec. 15 | 3 p.m. EST
Members: $49 | Non-members: $99 | REGISTER

Powered by a global pandemic, funeral service has been thrust into the 21st century. Many of the services we provided in the past are still essential, but the delivery methods have changed due to necessity.

This presentation will provide attendees with an understanding of today’s consumer behavior and what is driving their decisions for choosing a provider in the digital age. In addition, the presentation will demonstrate how funeral professionals can transition from face-to-face relationship building to online connectivity that drives customer experience to a new level.

Using data compiled from The Foresight Companies' annual Funeral & Cemetery Consumer Behavior Study, participants will gain the knowledge needed to better serve the funeral consumer of 2021 and beyond:

  • understand consumer behavior both pre- and post-pandemic
  • make effective connections in a digital world
  • elevate your customer experience in a faceless environment

Masks may be coming off in the year ahead, but the expectations of those you serve will continue to change. To paraphrase the Joker in the movie Dark Knight, “The pandemic has changed things forever.  There’s no going back.”  By implementing the techniques learned in this presentation, you’ll be able to push forward and stay ahead of your competition.


Coming in 2022

The Education Department is gathering topics and trends that are most relevant to you as they start putting together our 2022 series. From important HR and workplace topics to what is new and now in the industry, OGR is willing to have the tough conversations in order to provide you with the practical advice you need to thrive.

Have an idea you would like to see covered in next year's series? Email Alyssa Castille at [email protected]. Want to be a speaker yourself? Fill out our Call for Presentations form.


2021 Webinar Recordings

The Relevance of Restorative Art
Feb. 23 | Dominick J. Astorino, Wayne State University & Worsham College of Mortuary Science
This webinar expired Wednesday, March 10. No other webinars this year have pending expiration dates.

Implicit Bias: Why What You Don't Know CAN Hurt You
March 30 | Amy C. Waninger, Lead at Any Level, LLC

How to have tough conversations, from how to dress professionally to employee safety
May 25 | Amy C. Waninger, Lead at Any Level, LLC

Fresh Take: A guide to navigating the generation gap
June 29 | Karl Alrichs, SHRM-SCP, SPHR, CSP; Gregory & Appel

Filling your HR toolbox: Finding, developing and keeping top talent - 3 angles to a common challenge
July 27 | Karl Alrichs, SHRM-SCP, SPHR, CSP; Gregory & Appel

New & Now in Funeral Service: Top 10 trends you can't afford to ignore
Aug. 24 | Alex McCracken, Funeral Innovations


Become an OGR Thought Leader

Is one of your goals in the coming year to be a thought leader or to share your time and talent with others in the industry? Then OGR can help you check that off your list!

We are looking for speakers who:

  • have actionable takeaways people can apply to their work;
  • create interactive environments that enhance the learning experience;
  • present original, thought-provoking content that is relevant to the work people are doing right now; and
  • leave audiences inspired and smarter than they were before.

Fill out the OGR Call for Presentations here.