The International Order of the Golden Rule (OGR) hosts a Virtual Roundtable series for members to connect and share their expertise, ideas and questions around common challenges facing the funeral profession. The June 2023 roundtable discussion centered around service pricing and how to best get that information to consumers. Topics included how to present pricing information, training staff to discuss pricing and what to be aware of regarding Federal Trade Commission (FTC) pricing regulations. Key points of discussion include:


Jacqueline Kennedy once famously wrote that her aim was to be the “art director of the twentieth century.” Little did she know that some of the most enduring images she would help create would come from her husband’s funeral ceremonies after John F. Kennedy was assassinated in 1963. These images were so striking that they are etched in people’s minds as vividly today as they were 50 years ago. Those who have only seen photographs—many who weren’t born yet--feel as though they witnessed the proceedings: Black Jack the riderless horse with boots positioned backwards in the stirrups; six white horses pulling the caisson upon which the President’s flag-draped casket rested; John, Jr., donned in blue coat and shorts on his third birthday, saluting his father’s casket on its way to burial.