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GPLs - Getting pricing information into the hands of the consumer

The International Order of the Golden Rule (OGR) hosts a Virtual Roundtable series for members to connect and share their expertise, ideas and questions around common challenges facing the funeral profession. The June 2023 roundtable discussion centered around service pricing and how to best get that information to consumers. Topics included how to present pricing information, training staff to discuss pricing and what to be aware of regarding Federal Trade Commission (FTC) pricing regulations. Key points of discussion include: 

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Building A Legacy: Empowering The Next Generation For A Stronger Future

Chris Miller, current president of Order of the Golden Rule (OGR) and owner of Thomas Miller Mortuary in Corona California, recognizes how important the next generation is to a stronger future.

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Understanding Veterans' Benefits

Funeral directors play a vital role in providing compassionate and dignified services to families during their time of loss. When it comes to honoring veterans, it is essential for funeral directors to be knowledgeable about the benefits available through the Department of Veterans Affairs (VA). These benefits not only assist families in arranging meaningful funerals for their loved ones but also ensure that veterans receive the recognition and respect they deserve for their service. There are key aspects of VA benefits that funeral directors should be aware of, enabling them to guide and support families in navigating the process.

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Thinking Outside the Box

This year, the International Order of the Golden Rule (OGR) is focusing its podcast series on “The Changing Consumer, exploring consumer needs in deathcare and how they have shifted in recent years. How are consumers finding and choosing their funeral homes? What services are they looking for? Which aspects of the funeral are most important to them? The 2023 season investigates questions such as these to provide insight into modern consumers. 

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Member Spotlight: Stevens Mortuary

Stevens Mortuary is located in Knoxville, Tennessee. OGR had the opportunity to learn from Mary Cantwell's experiences, who is 93-year-old and continues to work at her family funeral home. In this blog, she shares why she never retired and how she continues to find the work she does rewarding.

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Future Leader Spotlight: Tricia Herzig-Mckinnon

OGR FUTURE LEADER SPOTLIGHT
Tricia Herzig-McKinnon is a 41-year-old licensed funeral director, embalmer and vice president of Toland-Herzig Funeral Homes & Crematory in Dover and Strasburg, Ohio.

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Scholarship Winners Announced

The Order of the Golden Rule Foundation has granted scholarships to six graduating students as part of its 2023 Awards of Excellence scholarship program. These scholarships are awarded each year to mortuary students based on strong academic performance, community involvement and an essay exemplifying a commitment to serving grieving families with compassion, fairness and dignity.

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2023 OGR Professional Service Awards

The International Order of the Golden Rule (OGR) is proud to announce the winners of the Golden Rule Community Service and Exemplary Service Awards. The awards were presented on May 3, 2023, at the Golden Circle Celebration Awards Dinner held in Indianapolis. These awards honor individuals and funeral homes that have displayed exceptional dedication, innovation, and commitment to excellence in the profession.

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Does Funeral Service Have an Image Problem?

JFKFuneralJacqueline Kennedy once famously wrote that her aim was to be the “art director of the twentieth century.” Little did she know that some of the most enduring images she would help create would come from her husband’s funeral ceremonies after John F. Kennedy was assassinated in 1963. These images were so striking that they are etched in people’s minds as vividly today as they were 50 years ago. Those who have only seen photographs—many who weren’t born yet--feel as though they witnessed the proceedings: Black Jack the riderless horse with boots positioned backwards in the stirrups; six white horses pulling the caisson upon which the President’s flag-draped casket rested; John, Jr., donned in blue coat and shorts on his third birthday, saluting his father’s casket on its way to burial.

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Social Media: Who Needs It?

Betty WhiteA few years ago more than 500,000 fans of comedienne Betty White started a grassroots campaign on Facebook calling for her to appear on the late night television program Saturday Night Live. It worked. Ms. White was soon booked to host the May 9, 2010 show. After thanking Facebook users for their support in her opening monologue, she said “I didn’t know what Facebook was! And now that I do know what it is, I have to say, it sounds like a huge waste of time!” 

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Will Mr. Hyde Save Dr. Jekyll?

 

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Are Funerals Getting More Fun?

I’ll avoid the obvious pun, but has anyone else noticed signs that more people are interested in having fun while planning their funerals? Okay, maybe fun is overstating the trend, but instead of avoiding final planning at any cost, it appears that more people are recognizing that death is, in fact, a part of life, and you might as well make the best of it.

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