For almost 93 years, Martin Funeral, Cremation & Tribute Services has done a lot of local marketing in the communities where they have funeral homes. The various marketing efforts were designed to remind everyone Martin’s is here when you need us, a way to give back to the communities we serve and have a nice day.
Veterans Funeral Care and OGR are partnering to help funeral homes reach this important group.
Doctors, nurses, and other frontline health care workers are deservedly hailed as heroes for their dedication and courage in treating patients with COVID-19. But behind the scenes, another set of professionals is addressing the toll of the pandemic in an equally important but unacknowledged way. These “last responders” are the workers who ensure that people who die from the novel coronavirus are laid to rest with dignity.
OGR is built on a strong foundation of over 93 years serving the Independent Funeral Home. With a dedicated board, outstanding staff and members who are there to support one another, we're ready to write the next chapter of OGR’s story. We have begun to implement a three-year strategic plan that was developed by the board, our staff and the leadership at our management company Raybourn Group International.
How we behave in our silence can sometimes have an even greater impact on the families we serve than the words we say to them.
How you can be the hero who makes it happen.
Earning the OGR Community Service Award is an honor our funeral has earned twice, once in 2015 and again in 2019.
We are built for empathy, connection and love. That's why loneliness hurts so much.
By now, everyone has been put to the test with the ever-changing rules, regulations and restrictions that the COVID pandemic has imposed, not only on the funeral profession as a whole but on each individual who serves families who have lost a loved one. We have had to adapt and pivot to ensure that families receive the level of excellence in service our OGR firms are known by.
Many of us at some point in our lives have heard the phrase, "The day’s not over yet!" My great-uncle introduced me to it. I asked him one day why he always said it and he told me that when he landed with the Third Canadian Division at Juno Beach on D-Day, they achieved their objective and were regrouping and congratulating themselves when their commanding officer came by and said, "The day’s not over lads. There is still work to be done!” It was something that stuck with my great-uncle, and he often said it for the rest of his life.
When was the last time you took a look at your Google reviews? Have you ever taken a look? Have you even claimed your business so that you can respond to reviews as they are made? What about asking happy clients to post a review for your funeral home or cemetery? Based on what I have seen, most funeral homes and cemeteries are not making Google reviews a part of their business plan.
It’s part of our daily lives. We check what our friends and family are up to, keep up to date on news or entertainment, and yes, even check in on our favorite companies. What started as a virtual social gathering space has evolved into an advertising tool for businesses to grow and engage with their customers. But it’s not always the easiest marketing tool to navigate, especially for small businesses, and especially in the funeral industry.
Funeral directors across the United States, including Shauna Kjos-Miotke of OGR member firm Fiksdal Funeral Home, discuss the spike in coronavirus-related death cases.
For many funeral directors, COVID-19 has been a nonstop wrecking ball, decimating families and communities. And who’s in the midst of this crisis providing care to the hundreds of thousands of dead and their grieving people? The funeral home staff whose vocations have placed them squarely in the wrecking ball’s path.
The value of demographic analysis and revenue forecasting in market positioning and financial management
The John J. Ferry & Sons Funeral Home has been in the Ferry family since 1890 and a member of OGR since 1955. The business is currently run by 5th generation funeral directors Daniel, 36, and Patrick Ferry, 40. Their father Thomas L. Ferry, III, 71, recently retired as a precaution due to the COVID-19 pandemic.
OGR members continue to meet and share best practices, ask questions and offer support during coronavirus. During OGR’s online round table, members discuss challenges and relevant tips for facing the COVID-19 pandemic. A summary of last week’s discussion is below.
by Alan D. Wolfelt, Ph.D.
