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Thinking Outside the Box

This year, the International Order of the Golden Rule (OGR) is focusing its podcast series on “The Changing Consumer, exploring consumer needs in deathcare and how they have shifted in recent years. How are consumers finding and choosing their funeral homes? What services are they looking for? Which aspects of the funeral are most important to them? The 2023 season investigates questions such as these to provide insight into modern consumers. 

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Invitation to Innovation

Funeral homes are constantly looking for innovative ways to provide exceptional services and meet the evolving needs of their clients. Recently, the Order of the Golden Rule (OGR) had its inaugural “Invitation to Innovation” workshop to explore new approaches to caring for cremation clients. Led by Andrew Loos from Heartland Cremation & Burial Society, participants engaged in ideation exercises to generate implementable ideas. The event sparked creativity and highlighted the importance of viewing cremation services through the eyes of customers. Let's dive into some of the exciting ideas that emerged from this workshop.

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Is CHATGPT for me? chat.openai.com

As technology continues to shape the world, businesses across various industries are incorporating it into their operations to improve services and remain competitive. Funeral homes are no exception to this trend and can also harness the power of technology to enhance client interactions and services. One such technology is ChatGPT, an artificial intelligence program that is designed to understand and generate human-like language. The best news is that ChatGPT is FREE! 

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Member Spotlight - Heritage Mortuary, Inc.

Larnique Mickens is the executive director of Heritage Mortuary, Inc. in Las Vegas, Nevada. She shared her experiences with running a successful funeral home that recently won Best of Las Vegas by Vegas Review Journal in 2021.

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Will Mr. Hyde Save Dr. Jekyll?

 

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Are Funerals Getting More Fun?

I’ll avoid the obvious pun, but has anyone else noticed signs that more people are interested in having fun while planning their funerals? Okay, maybe fun is overstating the trend, but instead of avoiding final planning at any cost, it appears that more people are recognizing that death is, in fact, a part of life, and you might as well make the best of it.

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