Invitation to Innovation
Funeral homes are constantly looking for innovative ways to provide exceptional services and meet the evolving needs of their clients. Recently, the Order of the Golden Rule (OGR) had its inaugural “Invitation to Innovation” workshop to explore new approaches to caring for cremation clients. Led by Andrew Loos from Heartland Cremation & Burial Society, participants engaged in ideation exercises to generate implementable ideas. The event sparked creativity and highlighted the importance of viewing cremation services through the eyes of customers. Let's dive into some of the exciting ideas that emerged from this workshop.