Social Media Content

When it comes to developing content for your Facebook page or website, OGR has you covered. Do you want to share your commitment to serving families well? This FREE marketing toolkit can be used on your Facebook page and/or your website.

To help you promote your commitment to high standards of excellence, OGR has created an image post for each of the 11 ethical standards all OGR members pledge to abide by. We will also send you text you can post with each image, as well as a suggested schedule for when you should post each image.

The best part? This toolkit is included with your membership. We'll even customize the full set to include your funeral home's logo on each graphic at no charge to you.

How does it work?

For each standard, there are 2-3 options from which you can choose. You’ll pick one graphic per ethical standard and then receive a link to download the full-sized images, recommended text to include with your post and a suggested schedule for posting each image in the series.

Remind me - what are the ethical standards?

The complete list of ethical standards can be found here. OGR has shortened each standard so it is succinct and fits on an image easily. See below.

1. We pledge to treat you and your loved one with compassion and respect.
2. We pledge to serve any family in their time of need.
3. We pledge to abide by a strict code of ethics.
4. We pledge to be truthful in all we do.
5. We pledge to respect all faiths, creeds, and customs.
6. We pledge to keep families’ confidences.
7. We pledge to disclose prices fully and clearly.
8. We pledge to clearly explain charges.
9. We pledge to provide the highest level of competence and care.
10. We pledge to further our education to better serve you.
11. We pledge to help meet the needs of those in grief.

Can my logo be placed on each graphic for free?

Yes! We’re more than happy to place your logo on each meme as long as it’s saved as a PNG file and has a transparent background. If your logo is saved in a different format, email Catalina Gallegos, OGR's communications coordinator, at [email protected] and we’ll do our best to accommodate you. If you decide you’d like your logo recreated or updated, OGR’s Graphic Design Services can help for a small fee. Email Communications Director Evan Hoffmeyer at [email protected] with questions about that.

Can I make any other changes to each image, like a different font or photo?

We are happy to make further customizations to make this tool work best for you, for a small fee to cover staff time. Contact Catalina at [email protected] to explain what you would like.

Are these graphics optimized for Facebook Advertising or boosting?

No. These images were developed to be used as original content / image posts to promote the high service standards you provide families, not as advertising for your Facebook page. You may try to create an ad using the graphics or “boost the post” once you’ve uploaded the image to your Facebook page, but there’s no guaranteeing Facebook will approve the post.

How will I access the graphics?

Once you’ve chosen which versions of each image you would like, OGR will send you the final versions of all 11 images.

How soon can I expect my graphics?

You can expect to receive the entire toolkit - all 11 images, suggested copy and posting schedule - within 3-5 business days.

How do I get started?

Email Catalina at [email protected] and she will send you previews of your options for each graphic so you can let us know which versions you want. From the time you submit your request, you can expect your order to be filled within 3-5 business days.