What is OGR?

The International Order of the Golden Rule (OGR) is a professional association of independently owned and operated funeral homes dedicated to ethical service to all. Founded in 1928, it is our mission to make independent funeral homes exceptional. We do this by building and supporting member education, information exchange, professional and business development, and networking through a wide range of programs, services and resources. Our Standards of Ethical Conduct guide our members' business practices and philosophy, allowing them to provide "service measured not by gold, but by the Golden Rule." Headquartered in Indianapolis, our member funeral homes are located throughout the United States and many other countries. 

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Webinar: Your Competitors Aren't Better, They're Faster: Use AI to Win the "Speed-to-Trust" Moment
Wednesday, March 25, 2026, 3:00 PM - 4:00 PM EST
Category: Webinars

Your Competitors Aren't Better, They're Faster: Use AI to Win the "Speed-to-Trust" Moment
March 25, 2026 | 3pm ET
Mary Barnett, Another Brilliant Idea

Independent funeral homes are trusted in their communities, and you've earned that. What's changed is how fast decisions are made. Families are choosing quicker than ever and younger decision makers expect quick answers, clear guidance, and proof they can trust you. The good news: most funeral homes aren't losing business because they're doing a bad job. They're losing opportunities because they're responding too slowly, following up inconsistently, and leaving trust signals to chance...especially online and after hours. 

In this training, you'll learn how to close the speed-to-trust gap using simple AI tools that protect your team's time, reduce overwhelm, and elevate the family experience. You'll also see how storytelling becomes a real business advantage, as to help families heal, as Services Matter. When we turn "who they were" details into meaningful personalization; families feel truly seen, memorial services become more valuable, and your team gains confidence in the arrangement conference.

LIVE attendees will receive Mary's new tool: "The StoryKeeper" as a gift, and learn how to use it, on their phone or desktop. 

Find an OGR Funeral Home NEAR YOU

Looking for a funeral home you can trust? Compassion, respect and integrity are what matter most when entrusting your loved one into someone else's care. That's why choosing a Golden Rule funeral home means you are choosing care you can trust. Golden Rule funeral homes are part of the International Order of the Golden Rule (OGR), a community of independently owned and operated funeral homes that pledge to uphold the highest ethical and service standards in the profession. Fewer than 5% of funeral homes meet the standards required to be part of the Golden Rule association. Each Golden Rule funeral home takes a pledge to adhere to OGR's 11 ethical standards of care. When you choose a Golden Rule funeral home, you choose a funeral home guided by a simple promise: "Service measured not by gold, but by the Golden Rule." Use our interactive map to find a funeral home near you. 
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