What is OGR?

The International Order of the Golden Rule (OGR) is a professional association of independently owned and operated funeral homes dedicated to ethical service to all. Founded in 1928, it is our mission to make independent funeral homes exceptional. We do this by building and supporting member education, information exchange, professional and business development, and networking through a wide range of programs, services and resources. Our Standards of Ethical Conduct guide our members' business practices and philosophy, allowing them to provide "service measured not by gold, but by the Golden Rule." Headquartered in Indianapolis, our member funeral homes are located throughout the United States and many other countries. 

Learn More
Home
Prev MonthPrev Month Next MonthNext Month
Member Roundtable: Merchandise
Thursday, October 16, 2025, 3:00 PM - 4:00 PM EST
Category: Events

Learn more and register HERE. 

Every funeral home has products on display for families to purchase. Most common are caskets and urns, but what about the rest? Do you offer memorial products such as jewelry, Tribute Blankets or flag cases? Take a look at your displays and determine when the last time was that you brought in new products or designs. Let's talk about this area of your business that benefits families while generating additional income for your funeral home. Together we will explore how to select products families actually want, how to get your staff involved in purchasing and selling these items and what barriers may be in the way of offering merchandise to every family you serve. 

Find an OGR Funeral Home NEAR YOU

Looking for a funeral home you can trust? There are Golden Rule Funeral Homes across the globe. Use our interactive map to find an OGR funeral home near you. 
Sponsored by   
Interactive Map