Saint Francis Cromo announced in March that they will now be known as “Reliable Funeral Supply, a division of Saint Francis Cromo.” The rebrand also comes with a shift to offering customers the option of ordering directly through Reliable Funeral Supply instead of going through a distributor.

“We’ve been doing business for 40 years, but we’ve only sold to funeral homes through distributors,” said president & owner Carlos George. “Distributors, though, usually can only offer limited amounts of products and can’t always show our complete line. Our line has grown to become vast. With Reliable Funeral Supply, we are simply expanding our customers’ access to everything available. Now our customers can order through their distributor or directly from us.”

Any questions about ordering directly through Reliable Funeral Supply or becoming a distributor can be directed to George at [email protected].

The change in name and ordering does not come with a change in products. Reliable Funeral Supply will continue to offer the same unique, exclusive, artisan-crafted designs Saint Francis Cromo has offered since 1973. That includes their entire inventory of Catholic, Christian and non-denominational themed products as well as other funeral products, prayer cards, acknowledgement cards, register books, caskets and more.

When possible, Reliable Funeral Supply strives to fulfill and ship orders received before noon Pacific Time on the same day they are received, whether placed through a distributor or directly from a customer. Larger personalized products like caskets and urns have a two-day turnaround.

Reliable Funeral Supply is still family-owned. Carlos and his wife look forward to introducing their children to the business when they are ready, making them the third generation of Georges to serve the funeral care profession.